---
title: "Ebook: How to Deploy a Voice of the Customer (VoC) analysis program"
description: Customer feedback comes in different forms, whether solicited or not, to help you collect and leverage customer data, download our dedicated whitepaper.
---

[![Group 1137](https://8683572.fs1.hubspotusercontent-na1.net/hub/8683572/hubfs/Group%201137.png?width=100&height=47&name=Group%201137.png "Group 1137")](https://resources.kili-technology.com/?hsLang=en)

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![Screenshot 2022-09-01 at 18.12.58](https://8683572.fs1.hubspotusercontent-na1.net/hub/8683572/hubfs/Screenshot%202022-09-01%20at%2018.12.58.png?width=120&height=70&name=Screenshot%202022-09-01%20at%2018.12.58.png "Screenshot 2022-09-01 at 18.12.58")

# Turning Unstructured Data into a Powerful Voice of Customer

frog (Capgemini Invent) X Kili Technology

### Download the whitepaper

How do we deploy a Voice of the Customer (VoC) analysis program that fully leverages the potential of data?

From identifying new business opportunities to improving customer satisfaction and operational efficiency, VoC analysis provides valuable insights.

However, with the proliferation of physical and digital channels for expressing opinions, customer feedback comes in different forms, whether solicited or not.

To become actionable information, it must be properly:  
- captured;  
- structured;  
- and analyzed.

To help you collect and leverage customer data, download our dedicated whitepaper co-signed with frog's experts. 

More and more products are powered by machine learning. That’s why it's \[capital\] to think about ethics and to make sure \[its\] impact \[is\] positive.“

  
**Clément Delangue,** **Co-founder & CTO@Hugging Face**

“Our Data-centric approach to AI has helped us achieve a categorization of our own categories that is accurate in more than ninety-five percents of the videos.”

**Andrea Colonna,****VP AI@Jellysmack**

“But the real-world experience of those who put them into production shows that (...) it's often the quality of data (...) that makes your AI project succeed or fail.”

Edouard D'Archimbaud, Co-founder & CTO @Kili Technology

![Screenshot 2022-09-01 at 18.12.58](https://8683572.fs1.hubspotusercontent-na1.net/hub/8683572/hubfs/Screenshot%202022-09-01%20at%2018.12.58.png?width=120&height=70&name=Screenshot%202022-09-01%20at%2018.12.58.png "Screenshot 2022-09-01 at 18.12.58")

**Labeling Platform for High-quality Data**

One tool to label, find and fix issues, simplify DataOps,

and dramatically accelerate the build of reliable AI

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## Team Member Name

![team-member](https://cdn2.hubspot.net/hubfs/5377389/theme/images/stock-images/team-member-1.png)

Team member bio information.